Demand Media is a content and social media company that is a parent company of many online websites such as eHow.com and Cracked.com. They also help other companies increase traffic to their sites Demand Media decides which content to publish by using data to find what website visitors want to see. Therefore, studying how the population of users on their websites change is very important. In order to understand who uses their websites, Demand Media must also understand how populations and internet access around the world are changing. Demand Media is also partnered with the LIVESTRONG foundation and runs livestrong.org.